Marketing

Was Netflix's Increased Marketing Budget "wise?"

Around this time last year, Netflix (NASDAQ: NFLX) told investors it was going to make a big investment in marketing."We're taking marketing spend up a little faster than revenue for this year (from about $1.3B to approximately $2B) because our...
Related topics: Netflix (NFLX), Nasdaq, US Equity Markets

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Overenthusiastic Student Shows Up For Job Interview At Microsoft A Month Early

This might make you just melt into the floor out of sheer secondhand embarrassment.  Laura MacLean, a 21-year-old student studying management and marketing in the UK, was exceptionally prepared for a job interview with Microsoft. She had an...

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Uninsured Rate Rose To 13.7% In 2018, Gallup Poll Finds

(MedPage Today) -- Higher insurance premiums, less ACA exchange marketing cited as possible reasons
Related topics: Gallup, Polls

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Juul Is Going To Have A Hard Time Hiring From A Workforce That Values Authenticity

It’s probably safe to assume recruiters don’t expect clapbacks when they approach potential employees. But for some companies, that may soon change. On Twitter this week, Katie Jacobs Stanton, chief marketing officer for genetics-testing company...
Related topics: Social Media, Twitter (business)

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The Man Who Helped Found Silicon Valley Cult-favorite Soylent Has A New Startup — And It's Aimed...

The cofounder and former chief marketing officer of Soylent has a new startup that makes nicotine gum, he told Business Insider. Called Lucy, the new company is a product of esteemed Silicon Valley startup hub Y Combinator and has $5 million in...
Related topics: Silicon Valley, Startup, Smoking, Nicotine

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Netflix Is Officially A Force To Be Reckoned With In Film

Netflix (NASDAQ: NFLX) made two big investments in 2018. It started spending more on films, and it started spending more on marketing those films, along with its other originals.A the end of 2017, Netflix made plans to release 80 films the next...
Related topics: Netflix, Nasdaq

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The Last Word On The Gillette Fiasco

(John Hinderaker) Schick took advantage of Gillette’s bizarre marketing campaign to pitch its products to American men. We applauded Schick, but, to be fair, Barbasol takes the prize with this ad: My only question about the ad is the...

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Nbcuniversal, Inc.: Sales Marketing Coordinator, Cnbc

competitive: NBCUniversal, Inc.: The Sales Marketing Coordinator is responsible for supporting all sponsorship and monetization efforts for the growing CNBC events team, which pro New York, New York
Related topics: Nbcuniversal, Cnbc

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Inhouse: Senior Editor (restaurants/hospitality), Inhouse

Competitive annual salary + medical, dental vision, unlimited paid time off: INHOUSE: We're looking for a restaurant-obsessed Senior Editor to develop and run an awards-worthy editorial and content marketing program. SoHo, New York City

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Following Datorama Acquisition, Salesforce Offers New Tools For Marketers

Salesforce is adding new integrations with the marketing intelligence firm's platform. Datorama is also introducing a new developer portal and "activation" tools for marketers. ..
Related topics: Salesforce

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Cox Automotive: Marketing Specialist Ii

competitive: Cox Automotive: Cox Automotive is currently looking for a Marketing Specialist II to join our team in Burlington, VT or Mission, KS. Your Role: We are seeking a marke Burlington, Vermont

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Fda Chief Threatens To Halt E-cigarette Sales

TUESDAY, Jan. 22, 2019 -- Sales of electronic cigarettes could be halted if companies do not stop marketing the devices to youth, U.S. Food and Drug Administration Commissioner Scott Gottlieb, M.D., warned. Gottlieb said he is horrified at the...
Related topics: Food And Drug Administration

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Okta Appoints Former Charles Schwab Exec To Board Of Directors

Okta, the Nasdaq-listed cloud identity management company, has recruited former Charles Schwab chief marketing officer Becky Saeger to its board of directors. The latest appointment comes one month after the company named Shellye Archambeau, former...
Related topics: Charles Schwab, Nasdaq, US Equity Markets

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Just Salad Llc: Marketing Manager, Customer Acquisition

Competitive pay: Just Salad LLC:   Just Salad is looking for an experienced Marketing Manager, Customer Acquisition to join their Marketing Team. In this role, you’ll be in charge ... 10022, New York City

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The Maryland-national Capital Park And Planning Commission: Marketing Manager

$59,434 to $80,667: The Maryland-National Capital Park and Planning Commission: The Public Affairs and Marketing Division of The Maryland-National Capital Park and Planning Commission's Department of Parks and Recreation in Pri... Prince Georges...

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Atkin Olshin Schade Architects: Marketing Director

Based on Experience: Atkin Olshin Schade Architects: AOS Architects, an award winning architecture, planning, and preservation firm, is seeking a Marketing Director to work in its Philadelphia office. Philadelphia, PA

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J&j, U.s. States Settle Hip Implant Claims For $120 Mln

Jan 22 (Reuters) - Johnson & Johnson and its DePuy Orthopaedics unit have agreed to pay $120 million to resolve deceptive marketing claims by several U.S. states over the company's metal-on-metal hip implants.Read more...
Related topics: Reuters

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Creative Circle: Partner Marketing Manager

competitive: Creative Circle: Position: Partner Marketing ManagerLocation: San FranciscoStatus: Direct hire, full-timeEstimated Duration: OngoingStarts: January! Rate: Up to $120K San Francisco, California

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The Surprising Way To Resist The Lure Of Junk Food

Just about everyone has ordered a side of fries after catching an intoxicating whiff. But new research, which was published in the Journal of Marketing Research, says that basking in the scent of junk food for at least two minutes can actually help...
Related topics: Medical Research

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“woke” As 2019’s Business Strategy

Jeff Bezos’ divorce, his not so hot texting skills (hey alive girls!), Gillette’s latest marketing campaign, Attorney General nominee William Barr and enforcing antitrust laws versus big tech and @AOC, aka Congresswoman Alexandria...
Related topics: Jeff Bezos

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