Marketing

Sony Combining Theatrical, Home Entertainment & Tv Distribution Marketing Ops Under Josh...

Sony Pictures is merging its theatrical, home entertainment and TV distribution marketing operations under the co-oversee of Josh Greenstein, the studio’s Motion Picture Group President, and Keith Le Goy, the studio’s Networks and...

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Why Double Opt-in Isn’t Counterproductive For Your Email Marketing

Sponsored Post “I get more subscribers when I use single opt-in.” “My emails already have an unsubscribe link, so why do I still need to confirm when someone signs up”? These are common replies from some email marketers...

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La’s Replicated Looks To Increase R&d And Hiring For Its Operations Management Software After...

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. The funding, which was led by Two Sigma Ventures and included existing...

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6 Things Science Is Revealing About Your Skin And Hygiene

For his new book, "Clean: The New Science of Skin," physician James Hamblin didn't shower for five years. Soap is a relatively simple concoction; you're mostly paying for marketing and scent. While hygiene is important, especially during a pandemic,...

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Agile Marketing Tips To Grow Your Startup Even Faster

Marketing is a volatile landscape in which the only certainty is change, especially when it comes to digital marketing. Every day, huge amounts of content are created, collected, consumed, and distributed across an increasing number of media...
Related topics: Startup

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'trumpcare' Does Not Exist... Except For Marketing 'junk' Insurance

(MedPage Today) -- "Trumpcare" insurance will "finally fix healthcare," said an advertisement on Facebook. A Google ad urged people to "Enroll in Trumpcare plans. Healthcare changes are coming." The problem is, there's no such thing as "Trumpcare..
Related topics: Facebook, Social Media, Google

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Freshworks (re-)launches Its Crm Service

Freshworks, the customer and employee engagement company that offers a range of products, from call center and customer support software to HR tools and marketing automation services, today announced the launch of its newest product: Freshworks CRM....

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Your Performance Marketing Kpis Are Obsolete

It’s a tale as old as time for marketers: “how do I know the ROI of my ad investment?” Every advertising innovation claims to solve the measurement conundrum. And that age-old problem grows even thornier as marketers defend shrinking budgets...

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The Next Us President? Donald Trump Jr Posts 2024 Picture

On 21 October, Donald Trump Jr. visited Nevada Livestock Marketing, LLC. in Fallon as part of an event called the Ranchers for Trump Live Cattle Auction and Rally.
Related topics: Donald Trump

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Iphone Marketing Exec Talks Iphone 12 With 5g, Magsafe, And More In New Interview

As the iPhone 12 and iPhone 12 Pro make their way to customers around the world, Apple’s VP of iPhone product marketing Kaiann Drance recently joined the Rich On Tech show with Rich DeMuro for an interview. During the show, Drance talked in-depth...
Related topics: Iphone, Mobile Technology, Apple

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Xbox Series X Fridge Unboxed (video)

A few months back a meme was doing the rounds which compared the rather boxy Xbox Series X to a refrigerator. Microsoft marketing ran with the meme and has now created 3 real-life Xbox Series X branded fridges, one of which they sent to Snoop dog...
Related topics: Xbox, Tech Videos, Microsoft

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How Cult Leader Keith Raniere Used 'multilevel Marketing' Techniques To Recruit Women Into A Secret...

Yutong Yuan/Business Insider India Oxenberg was recruited to join the Nxivm cult in 2011 and stayed until 2018.  During her time in the cult, she was forced to complete a "seduction assignment" and was branded with leader Keith Raniere's...

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A Reader Asked Scott Galloway If He Should Put His Career On Hold To Care For His Terminally Ill...

Caring for a sick parent is something that no one teaches you how to do. Portra Images/Getty Images Scott Galloway is a bestselling author and professor of marketing at NYU Stern. The following is his recent blog post and video, republished with...
Related topics: Health Videos

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Adam Blitzer Of Salesforce: We Probably Crammed Five Years’ Worth Of Digital Acceleration Into...

Late last month Salesforce introduced Digital 360, combining their Marketing, Commerce, and Experience Clouds with some new components to help companies accelerate their digital transformation efforts with respect to customer engagement.  And...
Related topics: Salesforce

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The Justice Department’s Very Convenient Corporate Crackdown

Just two weeks before the election, the Justice Department rolled out a series of high-profile white-collar cases and settlements that include an antitrust complaint against Google, a settlement with Purdue Pharma over its marketing of the drug...
Related topics: Google, Purdue University

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Apple Vp Kaiann Drance Interview Addresses Battery Life, Magsafe, And Power Adapter Concerns

Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi,...
Related topics: Apple, IPhone Battery, Iphone, Mobile Technology, Podcasts

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'emily In Paris' Creator Is 'not Sorry' For The Show's Parisian Portrayal

Emily in Paris got a lot of criticism when it premiered on Netflix. For some American critics, the series was far too shallow and unrealistic in its premise -- Lily Collins' Emily is hired by a Parisian marketing firm to grow their social media...
Related topics: Netflix, Social Media

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Leverage Public Data To Improve Content Marketing Outcomes

Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn...
Related topics: Social Media, Twitter (business)

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Sign Up Now: Speakers From Macy's, Bark, Salesforce, Doordash, And More Talk About Subscription...

Da'Shaunae Marisa for Business Insider Retail innovations in subscription serivces, marketing, and delivery have accelerated with the global pandemic.  Consumers expect more from brands in terms of service and delivery, and in their...
Related topics: Salesforce (business)

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The Best Advice For Aspiring Leaders? Ask For What You Want

Hoping to get to management or the C-Suite one day? This software exec who’s worked for Microsoft and Adobe shares her journey and four top tips. Early this year, I accepted the role of chief marketing officer at the content platform software...
Related topics: Microsoft (MSFT)

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